Kensington, a renowned leader in luxury travel known for curating deeply personalized, private guided journeys, has launched the first phase of its new brand campaign. The campaign features two striking 60-second videos that spotlight the company’s refreshed identity and commitment to offering exclusive, tailor-made experiences. Focusing on premium destinations such as Greece and South Africa, the videos provide an immersive look into Kensington’s unique travel philosophy under the newly rebranded theme, “See the World, Differently.”
Each video showcases personalized experiences from actual client itineraries, emphasizing Kensington’s dedication to creating one-of-a-kind journeys. Though the destinations remain the same, the experiences are never identical, as each journey is meticulously crafted to meet the specific needs and interests of every traveler. The videos highlight exclusive activities, including private wine tastings on Santorini’s cliffs, exploring the ancient ruins of Athens, yacht cruising through the Mediterranean, embarking on bespoke safaris in South Africa, and engaging in intimate cultural encounters. These moments, as seen through the eyes of the travelers, reflect Kensington’s philosophy that true luxury lies in the thoughtful details that make each journey deeply meaningful.
“We wanted these videos to embody our reimagined approach to luxury travel,” said Matt Cammaert, SVP of Marketing and Outside Sales. “Our goal is to connect with travelers on a personal level, ensuring they don’t just visit a place—they experience it in a way that’s uniquely theirs. These videos are an invitation to see the world through a fresh perspective, where every journey is a personal masterpiece.”
The campaign will be featured across major video channels, streaming platforms, and digital video networks. Produced by Mackie Biernacki, recently named Agency of the Year, the videos mark the first phase of Kensington’s rebranding, with a new 60-second spot showcasing Japan to be released shortly.
In addition to the visual rebranding, Kensington’s renewed focus on luxury travel reflects its ongoing effort to enhance every aspect of the traveler’s experience. The company believes that luxury is deeply personal, shaped by individual tastes, interests, and aspirations. Kensington’s new offerings include nearly 30 Ultra-Luxe itineraries, exciting ski trips in both hemispheres, and exclusive journeys tied to major global events such as Formula 1 and Wimbledon.
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