CBS Outpaces ESPN to Secure U.S. TV Rights for EFL with Ambitious Strategy to Capture the Drama
In a significant victory for sports broadcasting, CBS has secured the U.S. television rights to the English Football League (EFL), outmaneuvering ESPN in a fiercely contested bid. This strategic acquisition marks a pivotal moment for CBS as it aims to bring the rich tapestry of EFL football to American audiences with an innovative approach designed […]