America has long been fueled by Dunkin’, but the brand is taking things a step further with the launch of its new “Sparkd’ Energy” drinks, adding a jolt of energy to their already beloved menu.
Introduced nationwide on Wednesday, just in time for the spring season, Sparkd’ Energy drinks are marketed as a revitalizing iced beverage packed with vitamins, minerals, and a boost of caffeine. Available in two fruity sparkling flavors, Berry Burst and Peach Sunshine, these drinks aim to offer a fresh take on the energy drink concept.
While Dunkin’ is positioning Sparkd’ Energy as a new, exciting option, the concept isn’t entirely unique. Panera Bread’s own energy drink, Charged Lemonade, has generated significant attention due to lawsuits claiming that the stimulant-laden beverage is linked to hospitalizations and even deaths. So, what makes Dunkin’ confident in entering the energy drink market, and what’s the caffeine content in Sparkd’ Energy? Here’s what you should know.
What’s in the New Dunkin’ Drink?
Sparkd’ Energy shares similarities with Dunkin’s popular “Refreshers,” which contain 132 mg of caffeine from green tea in a 32-ounce serving. In contrast, the Sparkd’ Energy drink contains 192 mg of caffeine in the same-sized cup. While this is still less than the 347 mg of caffeine in a large Dunkin’ cold brew, it packs more punch than a typical Refresher.
Comparing it to Panera’s Charged Lemonade, Dunkin’s Sparkd’ Energy contains slightly less caffeine — 192 mg versus Panera’s 234 mg in a 30-ounce cup. Interestingly, the caffeine in Sparkd’ Energy comes solely from a guarana seed blend, a popular ingredient in energy drinks, while Panera’s uses multiple caffeine sources. This combination of guarana and caffeine boosts the stimulant effect, similar to popular brands like Celsius and Alani Nu.
Despite the issues Panera has faced with its energy drink, Dunkin’ is clearly eager to capitalize on the growing trend. McDonald’s, for instance, recently launched a “Sour Cherry Energy Slush” in its new beverage concept, CosMc’s, while energy drinks at Dutch Bros now account for a significant portion of the chain’s sales.
The energy drink market in the U.S. has experienced rapid growth, valued at $21.1 billion in 2022 and projected to increase to $22.7 billion in 2023, according to Mintel. The rise of brands like Celsius, Prime, and Alani Nu has disrupted the long-held dominance of Red Bull and Monster.
Are Energy Drinks Safe?
While the FDA recommends that healthy adults limit their caffeine intake to 400 mg per day, it’s important to consider the combined effects of ingredients in energy drinks. For example, guarana seeds contain more caffeine than coffee beans, which can contribute to overconsumption. Additionally, energy drinks are often loaded with sugar, which adds another layer of concern.
Excessive caffeine consumption can lead to disruptions in sleep, anxiety, nausea, increased heart rate, and, in extreme cases, severe effects like seizures or death if more than 1,200 mg is consumed in a short period.
For children and teens, caffeine consumption should be even more cautious. The American Academy of Child and Adolescent Psychiatry advises that kids aged 12 and older consume no more than 100 mg of caffeine daily. The American Academy of Pediatrics (AAP) recommends that adolescents avoid energy drinks altogether, noting that these drinks can cause anxiety, hyperactivity, inattention, and poor decision-making. Long-term risks include heart disease, diabetes, and fatty liver disease.
While moderate caffeine intake can have health benefits, it’s important to stay informed and be cautious about energy drinks, which are increasingly marketed as “healthier” options. As these drinks become more widely available, including in drive-thru windows, it’s essential to make mindful choices when consuming them.
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